Study: VoD ads deliver measurable short-term sales

Streaming TV-on-demand advertising drives measurable, incremental sales rather than just awareness, according to research by WPP Media in conjunction with Amazon Ads. The six-month study set out to test whether advertisers who expanded their TV investment to streaming-on-demand could deliver real, measurable business outcomes. The research covered Prime Video campaigns for eight UK brands that […]

Last updated Oct 26, 2026 by ATDb automated enrichment