NBCUniversal Advertising & Partnerships
NBCUniversal delivers unparalleled reach across premium brand-safe content environments — from live sports and news to entertainment and streaming — with advanced audience targeting and cross-platform measurement through One Platform.
Last updated Jun 6, 2026 by ATDb automated enrichment · Connections updated Jun 8, 2026
- Industry
- Premium Video & Streaming Advertising
- Business Model
- Media Owner / Direct Ad Sales
- Target Market
- Enterprise
- Employee Count
- 10001+
- Revenue Range
- $10B+
- Stock Symbol
- CMCSA
- Parent Company
- NBCUniversal
- API Available
- Limited
One of the largest premium video advertising platforms in the US, offering unmatched scale across broadcast, cable, and streaming through its One Platform unified advertising framework.
NBCUniversal Advertising & Partnerships is the commercial advertising arm of NBCUniversal, one of the world's leading media and entertainment companies owned by Comcast. The division manages advertising sales across an extensive portfolio that includes NBC broadcast network, cable networks (USA, Bravo, MSNBC, CNBC, E!, Syfy, Oxygen, and others), Peacock streaming service, Telemundo, and a range of digital properties. This makes it one of the largest premium video advertising platforms in the United States, reaching hundreds of millions of viewers across linear and streaming environments.
One Platform
Unified advertising framework enabling cross-portfolio audience targeting, buying, and measurement across broadcast, cable, streaming, and digital properties.
Peacock Advertising
Advertising solutions on NBCUniversal's streaming service Peacock, including targeted pre-roll, mid-roll, and interactive ad formats.
NBCUniversal Checkout
Shoppable TV technology allowing viewers to purchase products directly from ads using their remote or mobile device.
Audience Targeting Suite
First-party data-driven audience targeting leveraging NBCUniversal's registered user base and Comcast data assets for precise audience segmentation.
Programmatic Advertising
Programmatic access to NBCUniversal premium inventory via private marketplace deals and preferred access through major DSP integrations.
Live Sports Advertising
Premium advertising inventory across NFL Sunday Night Football, Olympics, Premier League, NASCAR, and other major live sports properties.
NBCU Academy / Brand Studio
Custom content and branded entertainment solutions developed in partnership with NBCUniversal's creative teams.
CFlight
Cross-platform measurement currency that counts total commercial impressions across linear TV and streaming for unified campaign reporting.
- 2004Founded