AT&T's Addressable Advertising

Major telecommunications-backed addressable TV advertising platform with extensive first-party data assets

AT&T Addressable Advertising is a division of AT&T that provides advanced television advertising solutions enabling brands and agencies to deliver targeted ads to specific households across linear TV and streaming platforms. The platform leverages AT&T's extensive first-party data from its telecommunications and media properties to enable precise audience targeting at the household level, moving beyond traditional demographic-based TV advertising. As part of AT&T's broader advertising and analytics business, the division offers advertisers the ability to reach specific audiences with relevant messaging while providing measurement and attribution capabilities. The solution integrates with AT&T's distribution platforms and partners with other TV providers and streaming services to extend addressable advertising reach across the television ecosystem, positioning AT&T as a significant player in the evolving connected TV and addressable TV advertising market.