Sling TV

Major player in the vMVPD market, positioned as an affordable alternative to traditional cable and competing streaming services

Sling TV is a live streaming television service that launched in 2015 as a subsidiary of DISH Network Corporation. It operates as one of the pioneering virtual multichannel video programming distributors (vMVPD) in the United States, offering live and on-demand television content delivered over the internet without requiring traditional cable or satellite subscriptions. The service provides customizable channel packages starting with base offerings (Sling Orange and Sling Blue) that customers can enhance with add-on packages for sports, news, entertainment, and international content. As part of the broader streaming television ecosystem, Sling TV plays a significant role in the AdTech landscape through its advertising-supported streaming model. The platform delivers targeted advertising to its subscriber base, leveraging DISH Network's advertising technology infrastructure and data capabilities. Sling TV serves as both an advertising inventory source and a distribution platform for content providers, enabling advertisers to reach cord-cutters and cord-nevers who have abandoned traditional pay-TV services. Sling TV competes in the increasingly crowded live streaming TV market against services like YouTube TV, Hulu + Live TV, and FuboTV. The platform differentiates itself through flexible pricing, customizable packages, and a lower entry price point compared to many competitors. As a DISH Network subsidiary, Sling TV benefits from established relationships with content providers and advertising partners while maintaining its distinct brand identity in the streaming market.