Paramount Advertising

Major premium video advertising platform within one of the largest global media companies

Paramount Advertising serves as the advertising sales and technology arm of Paramount Global (formerly ViacomCBS), one of the world's leading media and entertainment companies. The division manages advertising sales and solutions across Paramount's extensive portfolio of premium content properties, including Paramount+, Pluto TV, CBS, MTV, Nickelodeon, Comedy Central, BET, and numerous other brands. Paramount Advertising provides advertisers with access to massive audiences across streaming (AVOD and FAST channels), linear television, and digital platforms, leveraging first-party data and advanced targeting capabilities. The division operates at the intersection of traditional television advertising and modern programmatic technology, offering solutions that span from traditional TV spots to advanced addressable advertising and streaming video ads. Paramount Advertising utilizes sophisticated audience targeting, measurement, and attribution tools to help brands reach consumers across multiple screens and platforms. With the shift toward streaming and the growth of Paramount+ and Pluto TV, the division has positioned itself as a key player in the evolving connected TV (CTV) and over-the-top (OTT) advertising landscape. As part of one of the largest media conglomerates globally, Paramount Advertising benefits from unparalleled scale, premium content inventory, and deep audience insights. The division competes with other major media company advertising arms like NBCUniversal, Disney Advertising, and Warner Bros. Discovery, while also navigating competition from digital-native platforms like YouTube, Netflix (with its ad tier), and Amazon.