CBS Sports

Major sports media network and premium publisher within Paramount Global's portfolio

CBS Sports is the sports division of Paramount Global (formerly ViacomCBS), operating as one of the premier sports media brands in the United States. The division provides comprehensive sports coverage including live broadcasts of major sporting events such as NFL games, NCAA basketball tournaments, PGA Tour golf, and UEFA Champions League soccer, alongside digital streaming through Paramount+ and CBS Sports HQ. As a major player in the sports media landscape, CBS Sports commands significant advertising inventory across linear television, digital platforms, and streaming services. In the AdTech ecosystem, CBS Sports operates as a premium publisher and content provider, offering advertisers access to highly engaged sports audiences through traditional broadcast advertising, digital video advertising, programmatic inventory, and sponsorship opportunities. The platform leverages Paramount's advertising technology infrastructure to deliver targeted advertising solutions across its properties, including CBSSports.com, the CBS Sports mobile app, and streaming platforms. CBS Sports represents a critical component of Paramount's overall advertising revenue strategy, particularly valuable for reaching male demographics and sports enthusiasts. CBS Sports maintains a strong market position through its combination of exclusive sports rights, established brand recognition dating back decades, and integrated multi-platform distribution capabilities. The division continues to evolve its digital and streaming offerings to meet changing viewer consumption patterns while maintaining its traditional broadcast strength, making it an essential partner for advertisers seeking to reach sports audiences at scale.