ABC News

One of the top three U.S. broadcast news networks, leveraging Disney's advertising infrastructure for premium cross-platform ad sales

ABC News is one of the most prominent news organizations in the United States, operating as the news division of the ABC television network, which is owned by The Walt Disney Company. Founded in 1945, ABC News produces flagship programs including 'World News Tonight,' 'Good Morning America,' '20/20,' and 'Nightline,' reaching tens of millions of viewers weekly across linear television, streaming, and digital platforms. In the AdTech ecosystem, ABC News functions primarily as a premium publisher and media owner, offering advertisers access to highly engaged, brand-safe news audiences across multiple touchpoints. Its digital properties, including ABCNews.com and the ABC News app, provide programmatic and direct advertising opportunities, while its linear and streaming inventory is monetized through traditional broadcast advertising and connected TV (CTV) ad placements via platforms like Hulu and Disney+. As part of the Disney advertising ecosystem, ABC News benefits from Disney Advertising's advanced audience targeting capabilities, first-party data infrastructure, and cross-platform measurement tools. This positions ABC News as a significant player in the premium video and CTV advertising market, competing with other major broadcast news networks for national brand advertising budgets. Disney's scale and data assets give ABC News a competitive edge in offering advertisers sophisticated targeting and attribution solutions.

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