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Fox acquires Roku for $22B to accelerate streaming advertising business

Fox acquires Roku for $22B to accelerate streaming advertising business

The deal would give the broadcaster access to the top connected TV operating system in the U.S. and a wealth of first-party data.

Last updated Oct 21, 2026 by the ATDb Editorial Team

Source
Marketing Dive
Published
Jun 15, 2026
Topic
Fox
Mentions
12

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