Walmart Connect partners with Yahoo DSP

Partnership

May 1, 2026

Last updated May 31, 2026 by the ATDb Editorial Team

Overview

Walmart Connect expanded its retail-media reach beyond its own DSP by partnering with Yahoo DSP (and Magnite) to activate Walmart first-party audiences across offsite CTV inventory.

Connections

Source

https://www.walmartconnect.com/resources/articles/2026/expanding-access-to-walmart-first-party-data-across-leading-platforms