Roku Advertising
San Jose, California, United States · Founded 2002
1001-5000 employees · ROKU
Sourced & current · updated Oct 24, 2026Website
Roku Advertising is Roku's in-house advertising business, selling video and display ads across the Roku home screen, The Roku Channel and partner streaming inventory through direct deals, programmatic buying and the self-serve Roku Ads Manager.
Where they sit
Stack tier: Ecosystem Services (A)
Connected TV PlatformVideo Advertising PlatformProgrammatic Platform
Leading CTV advertising platform in the US, leveraging the largest streaming OS by active accounts and hours streamed
Ownership
Parent: Roku