Caroline Baxter to Lead Barb’s Expanded Measurement Remit
Articlevideoweek.com
Barb, the UK’s joint industry committee (JIC) for TV measurement, this morning announced that Caroline Baxter has been appointed as Chief Executive. Her appointment follows Justin Sampson's decision in November to step down as CEO, effective this September. Baxter joined Barb as a Director in 2022, before becoming Chief Operating Officer (COO) in 2024. Prior Read More
Last updated Mar 12, 2026 by ATDb automated enrichment