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Brief
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Framestore

Framestore delivers Hollywood-grade visual effects and immersive creative experiences for advertising and entertainment, enabling brands to produce visually spectacular campaigns that stand out in competitive markets.

London, United KingdomFounded 1986

Last updated May 13, 2026 by ATDb automated enrichment · Connections updated May 18, 2026

Industry
Creative Production & Visual Effects
Business Model
Agency
Target Market
Enterprise
Employee Count
1001-5000
Revenue Range
$100M-$500M
API Available
No
Market Position

One of the world's leading VFX and creative studios, serving top-tier global brands and major Hollywood studios with premium visual content and immersive experiences.

Overview

Framestore is a multi-award-winning creative studio headquartered in London, with offices in New York, Montreal, Chicago, and Los Angeles. Founded in 1986, the company has built a global reputation for delivering cutting-edge visual effects, animation, and immersive content across film, television, advertising, and emerging media. Framestore has won multiple Academy Awards and BAFTA awards for its VFX work on major Hollywood productions, while simultaneously operating a thriving advertising and brand experience division. In the advertising and brand space, Framestore creates high-impact visual content, CGI, augmented reality (AR), virtual reality (VR), and mixed reality experiences for some of the world's most recognized brands. Their advertising arm works with agencies and brands directly to produce visually stunning campaigns that leverage the same technology pipelines used in blockbuster film production. This positions Framestore uniquely at the intersection of entertainment-grade production quality and commercial advertising creativity. Framestore is part of the broader creative production and post-production ecosystem that supports premium advertising. While not a traditional AdTech platform, the company plays a significant role in the high-end creative production segment of the advertising industry, competing with other top-tier VFX and production studios. The company was acquired by the Canadian firm Cinesite in a broader consolidation of VFX studios, though it continues to operate under the Framestore brand.

Products & Features

VFX & CGI Production

High-end visual effects and computer-generated imagery for advertising campaigns, film, and television.

Immersive Experiences

AR, VR, and mixed reality experiences for brand activations, events, and advertising.

Animation

Character and environmental animation for commercials, entertainment, and branded content.

Creative Studio

Full-service creative production including concept development, design, and post-production for advertising.

Framestore XR Studio

Dedicated extended reality (XR) division producing virtual production, AR filters, and immersive brand experiences.

Post-Production

Comprehensive post-production services including color grading, compositing, and finishing for commercials and content.

Key Features
Academy Award-winning VFX pipeline applied to advertisingFull-service creative and production capabilitiesExtended reality (AR/VR/MR) experience developmentGlobal studio network across UK, US, and CanadaVirtual production and LED volume stage capabilitiesCharacter animation and creature designReal-time rendering and interactive contentBrand experience and activation design
Use Cases
High-end CGI advertising campaigns for automotive, luxury, and FMCG brandsAugmented reality brand activations and social media filtersVirtual reality immersive brand experiences for events and retailVisual effects for broadcast commercials and online video advertisingVirtual production for cost-effective location-independent ad shootsCharacter and mascot animation for brand identity campaignsInteractive and real-time content for digital out-of-home advertisingTitle sequences and branded entertainment content
Customer Segments
Global advertising agenciesMajor Hollywood film studiosBroadcast television networksFortune 500 brandsAutomotive manufacturersLuxury goods brandsConsumer packaged goods companiesTechnology and entertainment companies
Corporate history
  • 1986Founded
Connections

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