Bela Bajaria
Bela Bajaria led Netflix's global content team as Chief Content Officer, a title she was named to in January 2023. On October 15, 2026 Netflix announced that she is leaving after nearly 10 years and that Peter Rice succeeds her effective October 26, 2026. She joined Netflix in 2016 after serving as president of Universal Television, initially to help launch the streamer's unscripted division. Netflix credits her with a large-scale expansion of unscripted programming and the move into live events and sports, including deals with the NFL and WWE; series made on her watch include Bridgerton and Squid Game.
Last updated Oct 19, 2026 by the ATDb Editorial Team
AI-drafted from public sources5 sources cited
- Years in industry
- 25 years
Bio
Bela Bajaria led Netflix's global content team as Chief Content Officer, a title she was named to in January 2023. On October 15, 2026 Netflix announced that she is leaving after nearly 10 years and that Peter Rice succeeds her effective October 26, 2026. She joined Netflix in 2016 after serving as president of Universal Television, initially to help launch the streamer's unscripted division. Netflix credits her with a large-scale expansion of unscripted programming and the move into live events and sports, including deals with the NFL and WWE; series made on her watch include Bridgerton and Squid Game.
Career
Chief Content Officer
Netflix Inc. · 2016–2026
Roles with a cited source. All linked roles are in the Roles tab.
Expertise & education
Education
- BA, University of California, Los Angeles (UCLA)