Coors Banquet, Wrangler up bid to Gen Z country fans with beer-infused jeans
Articlemarketingdive.com
Jeans featuring musical chords printed with beer-infused ink promote the release of “Connie Lou,” a song that mentions both brands.
Source: Marketing DivePublished: May 28, 2026
Last updated May 28, 2026 by ATDb automated enrichment