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Aruna Paramasivam

Operator

Aruna Paramasivam is Vice President, Data Architecture at Publicis Media.

Last updated Sep 27, 2026 by the ATDb Editorial Team

Role
Vice President, Data Architecture
Company
Publicis Media
Based
United States
Connections
1

AI-drafted from public sources6 sources cited

Years in industry
15 years

Expertise & education

Expertise

Cookieless Identity SolutionsUnified ID 2.0 (UID2)Publisher-Provided Identifiers (PPIDs)First-Party Data ActivationSupply-Side Platforms (SSP)Programmatic AdvertisingIdentity ResolutionData Product Strategy

Speaking topics

Cookieless identity solutions for publishersSell-side data activation and first-party data strategyPost-cookie programmatic advertisingPublisher monetization in a privacy-first ecosystem
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