Tracey Scheppach
CEO & Founder at Matter More Media
Pioneering precision and addressable TV advertising through Matter More Media
Last updated Jun 11, 2026 by ATDb automated enrichment
Tracey Scheppach is the CEO and Founder of Matter More Media, a consultancy she established to advance precision video advertising. She is widely recognized as a pioneer in addressable and programmatic television, having shaped data-driven TV strategy during influential tenures at VivaKi / Publicis Media and Starcom MediaVest Group. Her career has consistently focused on making television advertising more targeted, measurable, and accountable for advertisers.
CEO & Co-Founder
Visible World (acquired) (prior to Matter More Media)
EVP, Precision Video
VivaKi / Publicis Media (approx. 2010-2016)
SVP, Video Innovation
Starcom MediaVest Group (approx. 2005-2010)
- Bachelor's Degree, University of Illinois (unconfirmed — inferred)
- Founded Matter More Media to advance precision video and addressable TV advertising
- Recognized as one of the earliest pioneers of addressable television advertising in the U.S.
- Shaped data-driven TV strategy at VivaKi/Publicis Media and Starcom MediaVest Group
- Helped establish industry frameworks for programmatic and addressable TV buying
- Contributor to industry trade press including Broadcasting & Cable and AdExchanger on addressable TV topics