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Kate Sirkin
Chief Data Officer at Epsilon
Data strategy and identity-driven advertising solutions at Epsilon
Standards SetterNew York, New York, United States30+ years in industry
Last updated Jun 11, 2026 by ATDb automated enrichment
Bio
Kate Sirkin serves as Chief Data Officer at Epsilon, where she leads data strategy and drives the development of data-driven advertising solutions. She brings deep expertise in advertising technology, audience targeting, and programmatic infrastructure to her role at one of the industry's leading data and marketing services companies.
Previous Roles
EVP, Global Research
Publicis Media (2017-2021)
EVP, Global Research
Starcom MediaVest Group (2000-2017)
SVP, Research
Starcom MediaVest Group (1995-2000)
Expertise
Audience MeasurementData StrategyIdentity ResolutionProgrammatic AdvertisingCross-Platform MeasurementData-Driven AdvertisingMedia ResearchAudience Targeting
Education
- Bachelor's Degree, University of Illinois
Notable Achievements
- Appointed Chief Data Officer at Epsilon, leading enterprise data strategy for one of the industry's largest data and marketing services platforms
- Served as a long-tenured global research leader at Publicis Media and Starcom MediaVest Group, shaping audience measurement standards across the industry
- Named to CIMM (Coalition for Innovative Media Measurement) board, contributing to 2026 industry measurement priorities
Awards
Advertising Research Foundation (ARF) inductee and recognized industry contributor
Speaking Topics
Data-driven advertising and audience targetingCross-platform identity and measurementThe future of media measurementPrivacy-safe data strategies in AdTech
Publications
- Contributor to industry research and white papers through ARF and CIMM
Board Memberships
Coalition for Innovative Media Measurement (CIMM)
Advisory Roles
Advertising Research Foundation (ARF)
Connections