Zeotap

A leading European-origin Customer Intelligence Platform with a strong privacy-first identity resolution layer, competing in the enterprise CDP and adtech identity space globally.

Zeotap is an enterprise software company whose core product is a Customer Data Platform built to consolidate customer data from disparate systems into unified profiles that can then be segmented and pushed out to marketing and advertising channels.¹ A key differentiator for advertisers is Audience Boost, a proprietary capability that leverages Zeotap's own ID Graph to increase audience match rates and extend reach in paid media environments.¹ To address signal loss from the decline of third-party cookies, Zeotap has integrated cookieless, privacy-compliant identifiers into its ID graph, enabling CDP clients to extend their first-party data and activate audiences across the programmatic ecosystem.² The platform also embeds AI-native decisioning — including predictive models, next-best-action recommendations, and agentic activation — to help marketers build and optimize audiences and journeys without depending on data science teams.¹ All data handling is underpinned by built-in consent management and access controls, with certifications covering GDPR, SOC 2, ISO 27001, ISO 27701, and CSA STAR Level Two.¹ Zeotap's customers span enterprise marketing, analytics, data, and technology teams across industries including retail, telecommunications, media, financial services, and automotive, primarily in Europe.¹ Source 1: zeotap.com — Official Information About Zeotap Source 2: id5.io — Zeotap partners with ID5 to amplify audience addressability to ...