Treasure Data

Leading enterprise CDP known for scalability and big data capabilities, with strong presence in APAC and Fortune 500 accounts

Treasure Data is an enterprise-grade Customer Data Platform (CDP) that collects, unifies, and activates customer data from hundreds of sources to create a single, actionable customer profile. Founded in 2011 and headquartered in Mountain View, California, the company serves large enterprises across retail, automotive, financial services, and media industries, helping them break down data silos and deliver personalized experiences at scale. Treasure Data is particularly known for its ability to handle extremely large data volumes, making it a preferred choice for Fortune 500 companies and global brands with complex, high-volume data environments. The platform combines a robust data ingestion layer, a cloud-based data warehouse, machine learning capabilities, and audience segmentation tools to power marketing activation, customer analytics, and journey orchestration. Its AI and ML features allow marketers and data teams to build predictive models, identify high-value segments, and trigger real-time personalization across channels including email, web, mobile, and paid media. The company was acquired by Arm Holdings in 2018 and later divested to become an independent company under Symphony Technology Group (STG) in 2021, before being acquired by Kochava parent company Kochava Inc. — though it continues to operate as a distinct brand. In the competitive CDP landscape, Treasure Data differentiates itself through enterprise scalability, a strong presence in the Asia-Pacific market (particularly Japan), deep data engineering capabilities, and a heritage in big data infrastructure. It competes with platforms like Salesforce CDP, Adobe Real-Time CDP, and Tealium, but is often favored by organizations with large, complex data architectures requiring a highly flexible and scalable solution.

• 2011Founded