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Clear Channel Outdoor

Out-of-Home (OOH) AdvertisingPublisher

Clear Channel Outdoor gives advertisers unmatched reach across high-traffic physical environments, combining a vast inventory of traditional and digital OOH displays with data-driven audience targeting and programmatic buying capabilities.

Latest · Clear Channel Taps Two Top TV Execs to Reprogram Outdoor Advertising· Oct 15

Last updated Oct 25, 2026 by ATDb automated enrichment · Connections updated Oct 26, 2026

Founded
1995
HQ
San Antonio, Texas, United States
Owned by
Mubadala Capital (investor)
Connections
20

AI-drafted from public sources11 sources cited

At a glance

Employees
5001-10000
Revenue
$2B–$3B
16integrations
Digital Out-of-HomeLocation-Based Advertising

About

One of the two largest OOH advertising companies globally, competing directly with Lamar Advertising and Outfront Media in the US and JCDecaux internationally

Clear Channel Outdoor Holdings, Inc. is one of the world's largest outdoor advertising companies, providing brands with innovative ways to reach consumers through out-of-home (OOH) media. The company operates a diverse portfolio of advertising displays including billboards, street furniture (bus shelters, kiosks, newsstands), transit displays (airports, buses, rail), and spectaculars in key markets across North America and Europe. With operations in major metropolitan areas and high-traffic locations, Clear Channel Outdoor serves thousands of advertisers ranging from local businesses to global brands. The company has been at the forefront of digital transformation in the OOH industry, investing heavily in digital billboard technology and programmatic advertising capabilities through its RADAR suite of products. Clear Channel Outdoor combines traditional outdoor advertising strength with data-driven audience insights, mobile integration, and programmatic buying platforms to offer advertisers more targeted and measurable campaigns. Clear Channel Outdoor was majority-owned by iHeartMedia (formerly Clear Channel Communications) until the two companies fully separated on May 1, 2019. On October 14, 2026, Mubadala Capital completed its roughly $6.2 billion acquisition of the company, which left the New York Stock Exchange and is now privately held.

Business model

Media Owner / OOH Advertising

Target market

Enterprise, Mid-Market, SMB

What they offer

  • RADAR

    Data and analytics suite that uses anonymized mobile location data to provide audience insights, campaign measurement, and attribution for OOH advertising campaigns

  • RADAR Proof-of-Performance

    Post-campaign reporting tool that measures real-world audience exposure and downstream consumer behavior driven by OOH ads

  • Programmatic OOH

    Automated, data-driven buying platform enabling agencies and brands to purchase digital OOH inventory programmatically through DSP integrations

  • Digital Billboards

    Large-format digital displays in high-traffic locations offering dynamic, dayparted creative capabilities

  • Street Furniture

    Advertising displays integrated into urban infrastructure including bus shelters, kiosks, and newsstands

  • Transit Advertising

    Displays in and around airports, bus systems, and rail networks reaching commuters and travelers

  • Spectaculars

    Premium large-format landmark displays in iconic locations such as Times Square and other major city centers

Key features

Extensive national and international OOH inventory across billboards, transit, and street furnitureDigital OOH (DOOH) network enabling dynamic and dayparted creativeRADAR audience data and measurement platformProgrammatic buying integrations with major DSPsMobile and location data integration for audience targetingCampaign attribution and foot traffic measurementCreative flexibility with short lead times on digital formats

Use cases

Brand awareness campaigns at national or local scaleRetail and CPG product launches targeting high-traffic consumer environmentsPolitical and advocacy advertising in key marketsAirport advertising targeting business and leisure travelersProgrammatic DOOH campaigns with real-time audience targetingHyper-local advertising for SMBs using regional billboard inventoryIntegrated OOH and mobile campaigns with retargeting capabilities

Customer segments

National and global brand advertisersMedia agencies and buying groupsLocal and regional businessesPolitical campaigns and advocacy organizationsRetail and CPG companiesEntertainment and media companiesProgrammatic DSP buyers

Tech & specs

Technology stack

Digital display management systemsMobile location data processingProgrammatic ad serving and SSP infrastructureData analytics and audience segmentation (RADAR)DSP integrations (The Trade Desk, DV360, etc.)Campaign measurement and attribution tools

Security & compliance

GDPRCCPAAnonymized/aggregated mobile data practices

Deployment

Managed service (direct sales)Programmatic / self-serve via DSP partners

API

Limited

Explore further

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