Skip to content
Hivestack was acquired by OUTFRONT Media.
Brief
Hivestack

Hivestack

Hivestack provides media owners and advertisers with a unified, end-to-end programmatic DOOH technology stack that enables audience-targeted, data-driven out-of-home advertising at global scale.

hivestack.comMontreal, Quebec, CanadaFounded 2017

Last updated Jun 3, 2026 by ATDb automated enrichment

Industry
Programmatic Digital Out-of-Home (DOOH) Advertising
Business Model
SaaS / Marketplace
Target Market
Enterprise
Employee Count
201-500
Revenue Range
$50M - $100M annually
Stock Symbol
N/A
Parent Company
OUTFRONT Media
API Available
Yes
Market Position

One of the leading global programmatic DOOH technology platforms, now operating under VIOOH following a 2023 acquisition, with strong presence across North America, EMEA, and APAC

Overview

Hivestack is a leading programmatic digital out-of-home (DOOH) advertising technology company that operates a comprehensive, end-to-end platform encompassing a supply-side platform (SSP), demand-side platform (DSP), and a purpose-built ad server for DOOH environments. Founded in 2017 and headquartered in Montreal, Canada, Hivestack enables media owners to monetize their digital out-of-home inventory programmatically while allowing advertisers and agencies to plan, activate, and measure audience-targeted DOOH campaigns at scale. The platform leverages real-time bidding (RTB), audience data, and location intelligence to deliver highly targeted advertising across digital screens in public environments worldwide. Hivestack built a significant global footprint, connecting media owners and buyers across North America, Europe, Asia-Pacific, and Latin America. Its technology stack supports both direct and programmatic transactions, making it a versatile solution for the fragmented DOOH ecosystem. The company was particularly recognized for its ability to integrate DOOH inventory into broader omnichannel programmatic workflows, bridging the gap between traditional outdoor advertising and modern digital advertising ecosystems. In 2023, Hivestack was acquired by VIOOH, the global premium digital out-of-home marketplace backed by JCDecaux, creating one of the most significant consolidations in the programmatic DOOH space. Following the acquisition, Hivestack continues to operate as a distinct brand and platform under VIOOH's ownership, combining complementary technologies and global reach to strengthen the programmatic DOOH supply chain for media owners and advertisers alike.

Products & Features

Hivestack SSP

Supply-side platform enabling DOOH media owners to manage, monetize, and optimize their digital inventory through programmatic and direct channels

Hivestack DSP

Demand-side platform allowing advertisers and agencies to plan, buy, and measure programmatic DOOH campaigns using audience data and real-time bidding

Hivestack Ad Server

Purpose-built ad server designed specifically for DOOH environments, supporting dynamic creative delivery, scheduling, and campaign management

Hivestack Exchange

Programmatic marketplace connecting global DOOH supply and demand, facilitating real-time transactions across premium digital out-of-home inventory

Audience Analytics & Measurement

Data and reporting tools providing campaign performance insights, audience measurement, and attribution for DOOH advertising

Key Features
Real-time bidding (RTB) for DOOH inventoryAudience targeting using location and mobility dataEnd-to-end SSP, DSP, and ad server in a single platformDynamic creative optimization for DOOH screensCross-channel campaign planning and activationGlobal inventory marketplace with premium media ownersProgrammatic direct and open exchange deal supportCampaign measurement and attribution reportingAPI integrations with third-party DSPs and data providersMulti-format support across various DOOH screen types
Use Cases
Programmatic buying and selling of DOOH inventoryAudience-targeted out-of-home advertising campaignsOmnichannel campaign activation including DOOH alongside digital channelsDynamic content delivery on digital out-of-home screensMedia owner inventory monetization and yield optimizationLocation-based advertising and proximity targetingBrand awareness campaigns across premium public digital screensRetail media and point-of-interest targeting via DOOH
Customer Segments
DOOH media owners and operatorsAdvertisers and brand marketersAdvertising agencies and trading desksProgrammatic buyers and DSP operatorsOut-of-home advertising networksRetail and transit media owners
Corporate history
  • 2017Founded
See alternatives to Hivestack See integrations with Hivestack (14)

Explore further

2 views