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Brief
iHeartMedia

iHeartMedia

Audio Media & AdvertisingPublisheriheartmedia.com

iHeartMedia is a major American audio media company operating over 860 owned radio stations across 160 markets nationwide, with a leading position in analytics and attribution technology driven by its large consumer base.

Last updated Oct 25, 2026 by the ATDb Editorial Team · Connections updated Oct 25, 2026

Founded
1972
HQ
San Antonio, Texas, United States
Connections
64

AI-drafted from public sources38 sources cited

At a glance

Employees
10001+
Funding
$0
Revenue
$3B–$4B
Stock
IHRT
18integrations4competitors4corporate family1acquisitions

About

Largest audio media company in the United States by station count and audience reach, with a growing ad tech and podcast analytics capability

iHeartMedia is a major American audio media company operating over 860 owned radio stations across 160 markets nationwide, with a leading position in analytics and attribution technology driven by its large consumer base. For advertisers, it delivers solutions spanning broadcast, podcast, digital, and social audio channels, enabling both broad national campaigns reaching nine out of ten Americans and targeted local messaging designed to drive sales. To strengthen its ad technology capabilities, iHeartMedia acquired Triton Digital, a Sherman Oaks-based firm whose software helps podcasters and audio streamers measure audiences, insert ads, and give advertisers improved consumer targeting tools. The Triton deal followed earlier acquisitions in the analytics space, including podcast analytics company Voxnest. iHeartMedia offers advertising solutions across a range of budgets, with dedicated teams to support partners throughout the process. Source 1: iheartmedia.com — iHeartMedia, Inc. Source 2: latimes.com — IHeartMedia to buy L.A. ad tech company for $230 million

Business model

Media & Advertising

Target market

Enterprise, Mid-Market, SMB

What they offer

  • iHeartRadio

    Digital streaming and on-demand audio platform offering live radio, podcasts, and custom stations to consumers and advertising inventory to marketers

  • Triton Digital

    Acquired ad tech platform providing audience measurement, programmatic ad insertion, and targeting tools for podcasters and audio streamers

  • Broadcast Radio Network

    Over 860 owned radio stations across 160 US markets delivering local and national advertising campaigns

  • Podcast Network

    One of the largest podcast publishers in the world, offering host-read and programmatic advertising across a broad catalog of shows

  • SmartAudio

    Data-driven audio advertising solution using first-party listener data to deliver targeted campaigns across iHeartMedia's audio inventory

  • Voxnest (integrated)

    Podcast analytics and dynamic ad insertion technology acquired to enhance podcast monetization and measurement capabilities

Key features

Reach of nine out of ten Americans monthly across audio channelsIntegrated broadcast, digital, podcast, and social audio advertisingProprietary first-party listener data for audience targetingTriton Digital-powered audience measurement and programmatic ad insertionNational and local campaign capabilities across 160 marketsDynamic ad insertion for podcasts and streaming audio

Use cases

National brand awareness campaigns reaching broad US audiences via broadcast radioTargeted local advertising campaigns in specific marketsPodcast advertising with host-read or programmatically inserted spotsDigital audio advertising on iHeartRadio streaming platformAudience measurement and attribution for audio ad campaignsProgrammatic audio ad buying via Triton Digital marketplace

Customer segments

National brand advertisersLocal and regional businessesPolitical advertisersDirect-response marketersPodcast advertisersMedia agencies and buying groups

Tech & specs

Technology stack

Triton Digital (audience measurement, programmatic ad insertion)Voxnest (podcast analytics, dynamic ad insertion)SmartAudio (first-party data targeting)Streaming audio infrastructureProgrammatic advertising platforms

Security & compliance

CCPAGDPR

Deployment

Cloud

API

Limited

Corporate history
  1. 1972 · Founded
Connection details
View iHeartMedia’s full portfolio (4) See alternatives to iHeartMedia See integrations with iHeartMedia (18) See people at iHeartMedia (3) See acquisitions by iHeartMedia (1)

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