Podtrac
Podtrac provides independent, IAB-recognized podcast audience measurement and analytics that give publishers and advertisers trusted, standardized data to make informed decisions in the podcast advertising market.
Last updated May 11, 2026 by ATDb automated enrichment · Connections updated May 18, 2026
- Industry
- Podcast Measurement & Analytics
- Business Model
- SaaS / Data & Analytics
- Target Market
- Enterprise and Mid-Market
- Employee Count
- 11-50
- API Available
- Limited
Leading third-party podcast audience measurement and publisher ranking provider in the U.S.
Podtrac is a pioneering podcast measurement and analytics company that has established itself as the de facto standard for podcast audience measurement in the United States and beyond. Founded in the mid-2000s, Podtrac provides publishers, advertisers, and agencies with reliable, third-party verified data on podcast downloads, audience demographics, and listener behavior. Its monthly publisher rankings are widely cited by media outlets and industry stakeholders as the authoritative source for podcast popularity and reach. The company's core offerings include audience measurement tools, ad campaign analytics, and demographic research that help podcast publishers understand their audiences and help advertisers make informed media buying decisions. Podtrac's measurement methodology has been recognized by the IAB (Interactive Advertising Bureau), lending it significant credibility in the advertising ecosystem. Its rankings cover top podcast publishers and individual shows, making it an essential reference point for the industry. In the broader AdTech and podcast advertising ecosystem, Podtrac occupies a unique niche as a neutral, third-party measurement provider. As podcast advertising has grown into a multi-billion dollar market, the need for standardized, trustworthy metrics has become critical. Podtrac serves major podcast networks including NPR, iHeartMedia, Spotify, and many independent publishers, positioning it as an infrastructure-level player in the rapidly expanding podcasting industry.
Podcast Audience Measurement
Third-party verified download and listener measurement for podcast publishers, providing standardized metrics recognized by the IAB.
Publisher Rankings
Monthly rankings of top podcast publishers and shows by audience size, widely cited as the industry standard for podcast popularity.
Audience Demographics
Demographic research and profiling tools that help publishers and advertisers understand listener characteristics including age, gender, income, and interests.
Ad Campaign Analytics
Tools for measuring podcast advertising campaign performance, including reach, frequency, and audience delivery metrics.
Podtrac Audience Ratings
Standardized audience ratings system that enables cross-publisher comparisons and media planning for advertisers.
- 2005Founded