Megaphone

Formerly a leading podcast ad tech and hosting platform; fully absorbed into Spotify Ad Server following Spotify's $235M acquisition

Megaphone is a podcast ad tech company that provides hosting, distribution, and ad-insertion tools for podcast publishers, while also enabling advertisers to find and reach audiences across those publishers' content.¹ Spotify acquired Megaphone in a $235 million deal.¹ Six years after that acquisition, the product was fully absorbed into the Spotify Ad Server.² Megaphone's core advertising value lies in precision ad targeting down to demographics and zip code, powered by Nielsen and Spotify's classification.³ Following the transition into the Spotify Ad Server, Spotify's first-party data became the primary source for audience targeting, with Nielsen retained only as a secondary option where Spotify data is not addressable for a given impression.² A key capability made available through Megaphone's technology was Spotify's Streaming Ad Insertion tool, which the company described as making ads targetable, measurable, and interactive.¹ Source 1: cnbc.com — Spotify to buy podcast ad company Megaphone for $235 ... Source 2: adexchanger.com — Spotify Fully Absorbs Megaphone; Buyers Don't Trust CTV ... Source 3: springcast.io — Springcast vs Megaphone · honest comparison (2026)