Megaphone

Leading enterprise podcast hosting and monetization platform owned by Spotify

Megaphone is an enterprise-grade podcast technology platform that provides hosting, ad insertion, analytics, and monetization tools for professional publishers and podcast networks. Originally founded as Panoply Media's technology division, Megaphone was spun out and subsequently acquired by Spotify in November 2020 for approximately $235 million. The platform operates as part of Spotify's podcast infrastructure, offering dynamic ad insertion (DAI), advanced analytics, and programmatic advertising capabilities that enable publishers to monetize their content at scale. Megaphone serves major media companies, podcast networks, and premium publishers, providing them with the tools to manage, distribute, and monetize their podcast content across multiple platforms. As a Spotify subsidiary, Megaphone continues to operate as a distinct platform within the podcast technology ecosystem, maintaining its brand and serving both Spotify-exclusive and third-party publishers. The platform is recognized as one of the leading enterprise podcast hosting solutions, competing with other major players in the podcast advertising technology space. Megaphone's technology powers some of the largest podcasts and networks in the industry, offering sophisticated targeting capabilities, real-time reporting, and seamless integration with major ad exchanges and SSPs in the digital audio advertising ecosystem.