Whooshkaa

Leading podcast hosting and monetization platform in the Asia-Pacific region prior to its acquisition by Spotify

Whooshkaa was an Australian podcast hosting and monetization platform founded in Sydney that served as one of the leading podcast infrastructure providers in the Asia-Pacific region. The platform offered podcast hosting, distribution, analytics, and dynamic ad insertion capabilities, enabling broadcasters, publishers, and independent creators to publish and monetize their audio content at scale. Whooshkaa distinguished itself with a strong focus on the Australian and broader APAC market, serving major media companies and broadcasters in the region. The company built a reputation for its robust dynamic ad insertion (DAI) technology, which allowed publishers to programmatically insert targeted advertising into podcast episodes, making it a meaningful player in the podcast advertising ecosystem. Its analytics suite provided publishers with detailed listener data and campaign performance metrics, bridging the gap between traditional broadcast radio and the emerging digital podcast medium. Whooshkaa attracted a notable roster of Australian media clients, including major radio networks and publishers. In late 2021, Spotify acquired Whooshkaa as part of its aggressive expansion into podcast infrastructure and monetization technology. Following the acquisition, Whooshkaa's technology and team were folded into Megaphone, Spotify's enterprise podcast publishing and monetization platform that had itself been acquired by Spotify in 2020. The Whooshkaa brand was retired, with its capabilities and client relationships integrated into the broader Spotify/Megaphone ecosystem, effectively ending Whooshkaa's existence as a distinct entity.

• 2016Founded
• —Defunct