iHeartRadio provides advertisers with unmatched scale in digital audio advertising, combining broadcast radio's reach with digital targeting capabilities and access to millions of engaged listeners across live radio, music streaming, and podcasts.
Last updated Mar 7, 2026 by AI Enrichment
Leading digital audio platform with one of the largest audiences in streaming radio and podcasts
iHeartRadio is a comprehensive digital audio platform operated by iHeartMedia Inc., one of the largest audio media companies in the United States. The platform provides access to live AM/FM radio stations, custom artist stations, podcasts, and on-demand content, reaching millions of listeners across multiple devices including mobile, web, connected cars, and smart speakers. As a subsidiary of iHeartMedia, iHeartRadio serves as a critical digital extension of the company's traditional broadcast radio business. In the AdTech ecosystem, iHeartRadio operates as a significant audio advertising platform, leveraging iHeartMedia's vast reach across 860+ broadcast radio stations and digital properties. The platform offers advertisers sophisticated targeting capabilities, programmatic audio advertising, and access to one of the largest audiences in digital audio. iHeartRadio's advertising technology enables brands to reach listeners through various ad formats including pre-roll, mid-roll, and companion display ads, with advanced audience segmentation and measurement tools. The platform competes in the rapidly growing digital audio advertising market alongside Spotify, Pandora, and other streaming services. iHeartRadio's unique advantage lies in its integration with iHeartMedia's extensive broadcast infrastructure, providing advertisers with cross-platform reach that combines traditional radio's local market penetration with digital audio's targeting precision and measurement capabilities.
Free and premium streaming service offering live radio, custom stations, and on-demand content
Extensive podcast library and network with original and syndicated content
Programmatic and direct audio advertising solutions with advanced targeting and measurement
Data-driven audio advertising platform leveraging first-party listener data and behavioral insights
Audio attribution and measurement solution for tracking campaign effectiveness