Simplecast

Premium podcast hosting and analytics provider serving professional podcasters and media companies

Simplecast is a podcast hosting and analytics platform that serves podcasters, media companies, and brands looking to create, distribute, and monetize audio content. The platform provides comprehensive podcast management tools including hosting infrastructure, distribution to major podcast directories, detailed analytics, and monetization features. Simplecast operates as a subsidiary of SiriusXM, which acquired the company to strengthen its position in the podcast ecosystem and expand its digital audio offerings. The platform caters to a range of customers from independent podcasters to large media organizations, offering features like unlimited bandwidth, advanced analytics with listener demographics and engagement metrics, dynamic ad insertion capabilities, and tools for podcast website creation. Simplecast positions itself as a premium podcast infrastructure provider with a focus on reliability, analytics depth, and monetization capabilities. As part of the SiriusXM family, Simplecast continues to operate as a distinct brand and platform, serving the growing podcast industry with enterprise-grade hosting and analytics solutions. The company plays a role in the broader audio advertising technology ecosystem by providing the infrastructure and ad insertion capabilities that enable programmatic and direct podcast advertising.