Chartable

Leading podcast analytics platform prior to Spotify acquisition

Chartable was a leading podcast analytics and attribution platform that served podcast publishers, advertisers, and networks with comprehensive measurement and attribution solutions. Founded to address the growing need for data-driven insights in the podcast advertising ecosystem, Chartable provided tools for tracking podcast downloads, measuring advertising attribution across multiple platforms, and understanding listener behavior. The platform became widely adopted by major podcast networks, independent creators, and advertisers seeking to measure the effectiveness of their podcast campaigns. In February 2022, Chartable was acquired by Spotify, which integrated Chartable's technology into its broader podcast advertising and analytics infrastructure. Following the acquisition, Spotify began consolidating Chartable's capabilities into its own Spotify for Podcasters platform (formerly Anchor). By 2023-2024, Spotify phased out the Chartable brand as a standalone product, migrating its core attribution and analytics features into Spotify's native podcast tools. Chartable's legacy remains significant in the podcast advertising industry, as it pioneered many of the attribution methodologies and analytics standards that became industry norms. Its SmartPromos technology for cross-promotion tracking and its prefix-based attribution system influenced how the podcast industry approaches measurement and advertising effectiveness.