Anchor

Leading free podcast hosting and creation platform, now part of Spotify's podcast ecosystem

Anchor is a podcast creation and hosting platform that simplifies the entire podcasting workflow for creators of all levels. Founded in 2015, the platform provides tools for recording, editing, distributing, and monetizing podcasts without requiring technical expertise or upfront costs. Anchor automatically distributes podcasts to major platforms including Spotify, Apple Podcasts, and Google Podcasts, while offering built-in monetization features through sponsorships and listener support. In February 2019, Spotify acquired Anchor for approximately $150 million as part of its strategic push into the podcasting space. The acquisition was pivotal in Spotify's transformation into a comprehensive audio platform beyond music streaming. Anchor continues to operate as a distinct product within Spotify's ecosystem, maintaining its brand identity and free-to-use model while benefiting from Spotify's resources and distribution network. While Anchor is not traditionally an AdTech company, it operates within the broader digital media and advertising ecosystem by providing podcast monetization tools that connect creators with advertisers. The platform's sponsorship marketplace and advertising insertion capabilities position it at the intersection of content creation and digital advertising, particularly in the growing podcast advertising market.