Skip to content
Brief
Magellan AI

Magellan AI

Magellan AI provides the most comprehensive podcast advertising intelligence platform, enabling data-driven ad buying, competitive benchmarking, and verified ad delivery measurement across the podcast ecosystem.

magellan.aiNew York, New York, United StatesFounded 2017

Last updated May 14, 2026 by ATDb automated enrichment · Connections updated May 18, 2026

Industry
Podcast Advertising Intelligence & Measurement
Business Model
SaaS
Target Market
Enterprise
Employee Count
51-200
Revenue Range
$10M - $50M annually
Stock Symbol
NASDAQ:SYMBOL
API Available
Yes
Market Position

Market leader in podcast advertising intelligence and competitive spend tracking, serving top brands, agencies, and podcast publishers

Overview

Magellan AI is a specialized AdTech platform focused exclusively on podcast advertising intelligence and measurement. The company offers a comprehensive suite of tools that enable advertisers, agencies, and podcast publishers to monitor competitive ad spending, verify that ads were actually delivered as contracted, and analyze campaign performance across thousands of podcasts. Its machine learning-powered platform ingests and analyzes podcast content at scale to surface actionable insights about the podcast advertising landscape. Founded to address the unique measurement challenges of the podcast medium, Magellan AI has established itself as a go-to data source for the podcast advertising industry. The platform tracks hundreds of millions of dollars in podcast ad spend, monitors tens of thousands of shows, and provides competitive intelligence that helps brands understand where rivals are investing their podcast budgets. Its ad verification capabilities are particularly valuable given the historically opaque nature of podcast ad delivery. Magellan AI serves a broad range of customers including major consumer brands, media agencies, podcast networks, and independent publishers. As podcast advertising has grown into a multi-billion dollar market, Magellan AI has positioned itself as essential infrastructure for data-driven decision-making in the space. The company competes with a small set of specialized podcast analytics firms and broader audio measurement providers, but its depth of podcast-specific data and focus on competitive intelligence differentiates it in the market.

Products & Features

Competitive Intelligence

Tracks and analyzes podcast advertising spend across thousands of shows, enabling brands and agencies to benchmark against competitors and identify market opportunities.

Ad Verification

Verifies that podcast ads were delivered as contracted, providing independent confirmation of ad placements and reducing discrepancies between buyers and sellers.

Audience Insights

Provides demographic and behavioral audience data for podcast shows to help advertisers identify the best-fit programs for their target audiences.

Campaign Analytics

Measures podcast campaign performance including reach, frequency, and share of voice across the podcast advertising landscape.

Publisher Analytics

Helps podcast publishers and networks understand their advertising revenue landscape, benchmark pricing, and attract advertisers with data-backed audience insights.

Key Features
Podcast ad spend tracking across tens of thousands of showsCompetitive intelligence and share of voice analysisIndependent ad delivery verificationMachine learning-powered content and ad detectionAudience demographic profilingHistorical ad spend trend analysisBrand safety monitoringAPI access for data integration
Use Cases
Competitive ad spend benchmarking for brands entering podcast advertisingAgency media planning and podcast show selectionAd delivery verification for advertiser-publisher reconciliationPublisher sales enablement with audience and advertiser dataBrand safety monitoring across podcast contentMarket research on podcast advertising trends and category spending
Customer Segments
National and global consumer brandsMedia buying agenciesPodcast networks and publishersIndependent podcast creatorsDirect response advertisersAdTech platforms and DSPs
Corporate history
  • 2017Founded
See alternatives to Magellan AI See integrations with Magellan AI (5)

Explore further

3 views