Magellan AI

Market leader in podcast advertising intelligence, competitive tracking, and ad verification

Magellan AI is an all-in-one platform for podcast advertising intelligence, media planning, and measurement that empowers brands, agencies, and publishers to buy and sell more effectively.^1,2 The company has built the world's largest database of podcast advertising data, covering over 50,000 podcasts, and its platform is used by advertiser and agency media buyers to discover, connect with, and analyze the performance of podcasts, streaming audio, and YouTube.² Its tools deliver detailed competitive spend and messaging insights, deep metrics on inventory and audiences, automated airchecks and brand safety monitoring, and instant notifications to confirm that every ad exposure runs in the correct position and context.¹ Pixel-based attribution captures events across podcast, broadcast, streaming audio, and video channels, with fully customized reporting that supports multiple methodologies and variable lookback windows.¹ Magellan AI has integrated Nielsen's proprietary DMA® data into its platform, enabling advertisers to measure podcast performance at the local geographic level, and has also partnered with iHeartMedia to extend its attribution framework to broadcast radio, giving advertisers visibility into how radio campaigns drive outcomes such as web visits, leads, and purchases alongside other digital media.^2,3 Source 1: magellan.ai — Magellan AI — Podcast advertising analytics Source 2: nielsen.com — Magellan AI Integrates Nielsen DMA® Data to Bring Local ... Source 3: barrettmedia.com — Magellan AI, iHeartMedia Strike Deal for Radio Advertising ...