SoundCloud

Leading independent audio distribution platform with strong position in emerging artist discovery and audio advertising

SoundCloud is a global online audio distribution platform and music streaming service founded in 2007 in Berlin, Germany. The platform enables users to upload, promote, and share audio content, serving as a major hub for independent musicians, podcasters, DJs, and audio creators to distribute their work and connect with audiences. With over 300 million tracks available, SoundCloud has established itself as one of the world's largest open audio platforms, particularly known for fostering emerging artists and underground music scenes. In the AdTech ecosystem, SoundCloud operates as a digital audio advertising platform, offering audio and display advertising opportunities to brands seeking to reach its predominantly young, music-focused audience. The company monetizes through a combination of subscription services (SoundCloud Go and SoundCloud Go+), creator monetization programs, and advertising revenue from its free tier. SoundCloud competes in the audio streaming and podcast advertising space, positioning itself as a discovery platform for new and independent content creators while providing advertisers access to engaged listeners across mobile, web, and connected devices.