Cadence13

Premium podcast network focused on high-quality content and brand-safe advertising

Cadence13 was a leading podcast network and advertising sales company that operated from 2015 until its acquisition by Audacy (formerly Entercom) in 2019. The company specialized in premium podcast production, distribution, and monetization, representing high-profile shows and creators across various genres including true crime, comedy, sports, and lifestyle content. Cadence13 distinguished itself through its focus on host-read advertising and branded content integration, working with major advertisers to create authentic podcast advertising experiences. The company built a roster of popular podcasts and partnered with celebrities, influencers, and content creators to produce and monetize their shows. Cadence13's approach emphasized quality over quantity, curating a selective network of premium content that attracted brand-safe advertising opportunities. Following its acquisition by Entercom (now Audacy) in 2019, Cadence13's operations and assets were integrated into Audacy's broader podcast division, with the Cadence13 brand eventually being phased out as Audacy consolidated its podcast properties under unified branding. Cadence13's legacy in the podcast advertising space included pioneering approaches to dynamic ad insertion, host-read endorsements, and premium podcast monetization strategies that influenced the broader podcast advertising industry during the medium's rapid growth period in the mid-to-late 2010s.