Spotify Audience Network

One of the largest programmatic podcast advertising networks, leveraging Spotify's first-party data and massive audio content catalog

Spotify Audience Network is an audio-first advertising marketplace that connects advertisers of all sizes with listeners across a broad range of podcast content both on and off Spotify, including Spotify Originals and Exclusives as well as third-party publisher inventory.¹ For advertisers and marketers, the platform provides audience-based targeting tools encompassing demographic, geographic, and audience segment targeting, enabling brands to reach listeners across Spotify-owned and partner podcast inventory with unified targeting and measurement, particularly useful for scaling podcast ads with better reach and frequency control.^1,2 On the publisher side, the network allows Megaphone-hosted podcasters to monetize unsold inventory, and opted-in publishers have seen fill rates increase by over 10%, CPMs rise by over 40%, and the number of unique advertisers in their content grow substantially.^1,3 Brands can access the network through Spotify Ad Studio, programmatic DSPs, or directly through the Spotify Audience Network.² Source 1: spotify.com — Launching Spotify Audience Network In Markets Globally Source 2: aidigital.com — Spotify ads: formats, costs, and how to run campaigns Source 3: megaphone.fm — Spotify Audience Network Submission Process Overview