Lainie Fertick
Lainie Fertick is the President of iHeartMedia Insights.
Last updated Oct 7, 2026 by the ATDb Editorial Team
AI-drafted from public sources2 sources cited
Bio
Lainie Fertick is the President of iHeartMedia Insights. The division serves as iHeartMedia's research and consumer intelligence arm, focusing on how audiences engage with audio across broadcast radio, podcasts, and streaming, as well as the behaviors, attitudes, and cultural trends shaping the media landscape. Prior to her current role, Fertick served as General Manager of Critical Mass Media, where she worked for approximately 20 years. She has presented research on topics ranging from Gen Z and multicultural audiences to advertising effectiveness and consumer behavior, translating audience data into actionable insights for marketers, media professionals, and iHeartMedia's broader business strategy. In her current role, she oversees an operation that conducts 10 to 12 million consumer interviews annually across iHeartMedia's 860 stations, leveraging AI to collate, summarize, and analyze the resulting data at scale. Source 1: barrettmedia.com — Meet The Leaders: Lainie Fertick, President, iHeartMedia ...
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