Verizon Media DSP

Rebranded

New York, New York, United States · Founded 2015

1001-5000 employees

Sourced & current · updated Jun 10, 2026Website

Verizon Media DSP was a demand-side platform that enabled programmatic advertising across Yahoo's properties and the broader web before being rebranded as Yahoo DSP.

Where they sit

Stack tier: Ecosystem Services (A)

Demand Side Platform (DSP)Video Advertising PlatformProgrammatic Platform

A major walled-garden-adjacent DSP with strong first-party data assets, competing with Google DV360 and The Trade Desk in the programmatic advertising space

Ownership

Parent: Yahoo

Subsidiaries

Virool

Competitors