Spotify Ad Exchange

Spotify's proprietary programmatic ad exchange, offering unique access to one of the world's largest audio and podcast advertising ecosystems via real-time bidding across 40+ DSPs

Spotify Ad Exchange (SAX) is a programmatic ad exchange that brings enhanced real-time auction-based buying and selling of digital ad space to the Spotify advertising ecosystem.^1,2 Through integrations with over 40 demand-side platforms (DSPs), it gives advertisers access to Spotify's music and podcast inventory across audio, video, and display formats.¹ Advertisers benefit from flexible buying options, holistic frequency management, and precise audience targeting powered by Spotify's first-party behavioral, interest-based, and demographic data, with extended addressability supported through identity solutions such as RampID, EUID, ID5, Connect ID, and PAIR.^1,2 Campaign measurement is available via server-to-server integrations with independent third-party vendors, and buyers can leverage DSP outcome-based buying to optimize toward their KPIs and pull cross-channel reporting using native DSP tools.¹ Since its launch, SAX more than tripled its programmatic advertiser base, with the number of monthly active advertisers investing via programmatic jumping 222%.³ The exchange is available through just under 50 DSPs, including Google's DV360, Yahoo DSP, Adform, and Magnite.³ Source 1: spotify.com — Spotify Ad Exchange Source 2: spotify.com — What is an Ad Exchange and how does it work? Source 3: digiday.com — Spotify ad exchange grew programmatic biz but buyers ...