Kochava Experience
Kochava Experience provides marketers with a refreshed, intuitive interface for accessing Kochava's industry-leading attribution, fraud prevention, and audience intelligence tools — enabling smarter, privacy-compliant campaign measurement across all digital channels.
Last updated May 11, 2026 by the ATDb Editorial Team
- Industry
- Mobile Measurement and Attribution
- Business Model
- SaaS
- Target Market
- Enterprise and Mid-Market
- Employee Count
- 201-500
- Revenue Range
- $50M-$100M
- Parent Company
- Kochava
- API Available
- Yes
Established independent MMP competing with AppsFlyer and Adjust, known for fraud prevention and data marketplace capabilities
Kochava Experience represents the 2025 evolution of Kochava's core mobile measurement platform, designed to modernize the user interface, workflow, and data accessibility of one of the AdTech industry's most established MMPs. Kochava, founded in 2011 and headquartered in Sandpoint, Idaho, has long been a major player in mobile attribution and marketing analytics, serving brands, agencies, and app developers who need precise measurement of their digital advertising campaigns across mobile, CTV, and web environments. The Kochava Experience refresh focuses on improving the platform's usability, dashboard customization, and real-time reporting capabilities while retaining the deep attribution, fraud prevention, and audience segmentation features that existing customers rely on. The update aligns with broader industry shifts toward privacy-centric measurement, SKAdNetwork support, and incrementality testing as third-party identifiers continue to deprecate. Within the AdTech ecosystem, Kochava competes directly with AppsFlyer, Adjust, and Branch as a full-stack MMP. The platform's significance lies in its independence, its robust fraud protection suite (Kochava Fraud Console), and its data marketplace (Kochava Collective), which together position it as a comprehensive measurement and data intelligence solution for performance marketers.
Kochava Experience Dashboard
Redesigned 2025 UI offering customizable reporting views, real-time attribution data, and streamlined campaign analytics workflows
Attribution Engine
Multi-touch and last-click attribution across mobile, CTV, web, and OTT channels with deterministic and probabilistic matching
Fraud Console
Real-time invalid traffic and install fraud detection with configurable blocking rules and post-attribution fraud analysis
Kochava Collective
Data marketplace enabling audience enrichment, identity resolution, and second-party data partnerships
SkAdNetwork Support
Full Apple SKAdNetwork integration with conversion value management and campaign optimization tools
Incrementality Testing
Holdout-based incrementality measurement to quantify true campaign lift beyond last-touch attribution
Audience Builder
Segmentation and activation tool for creating and syncing custom audiences to media partners
Privacy-Centric Measurement
Cookieless and ID-less measurement solutions compliant with GDPR, CCPA, and ATT framework requirements
- 2011Founded