GroundTruth
Connects digital advertising to real-world consumer behavior through location data, enabling brands to target audiences based on where they go and measure foot traffic attribution from ad campaigns.
Last updated Mar 25, 2026 by AI Enrichment
- Industry
- Location-Based Advertising
- Business Model
- SaaS/Platform
- Target Market
- Mid-Market and Enterprise
- Employee Count
- 201-500
- Funding
- $100M+
- Revenue Range
- $50M-$100M
- API Available
- Yes
Market Position
Leading location intelligence and mobile advertising platform
Overview
GroundTruth is a location-based advertising technology company that specializes in using real-world location data and consumer behavior insights to power digital advertising campaigns. The company's platform enables advertisers to target consumers based on their physical locations, visitation patterns, and movement behaviors, delivering ads across mobile, display, video, and connected TV channels. GroundTruth processes billions of location signals to help brands understand consumer journeys and measure foot traffic attribution. The company serves a wide range of advertisers including retail brands, restaurants, automotive dealers, and agencies looking to drive in-store visits and measure offline conversions. GroundTruth's technology combines location intelligence with programmatic advertising capabilities, offering both self-serve and managed service options. The platform emphasizes privacy-compliant data practices while providing detailed analytics on campaign performance and real-world business outcomes. GroundTruth has established itself as a significant player in the location-based advertising sector, competing with other location intelligence and mobile advertising platforms. The company has evolved through acquisitions and product development to offer comprehensive solutions that bridge online advertising with offline consumer behavior, making it particularly valuable for businesses with physical locations seeking to measure the impact of digital advertising on foot traffic and sales.
Products & Features
Blueprints
Pre-built audience segments based on real-world visitation patterns and consumer behaviors
Audiences
Custom audience targeting using location data, demographics, and behavioral signals
Ads Manager
Self-serve platform for creating, managing, and optimizing location-based advertising campaigns
Visits
Foot traffic attribution and measurement solution that tracks store visits driven by ad campaigns
Location-Based Video
Video advertising targeted based on consumer location and movement patterns
Key Features
Real-world location data processingFoot traffic attribution measurementCross-device targetingProgrammatic ad buyingCustom audience buildingVisit lift reportingMulti-channel campaign deliverySelf-serve platform accessPrivacy-compliant data practicesReal-time campaign optimization
Use Cases
Driving foot traffic to retail storesRestaurant and QSR customer acquisitionAutomotive dealership visit campaignsCompetitive conquesting based on store visitsReal estate and home services lead generationEvent promotion and attendance drivingMulti-location brand awareness campaignsMeasuring offline conversion from digital ads
Customer Segments
Retail brandsQuick-service restaurants (QSR)Automotive dealershipsAdvertising agenciesReal estate companiesEntertainment venuesHealthcare providersFinancial servicesMulti-location businesses