Waze Ads

Leading location-based advertising platform for in-car navigation with over 140 million monthly active users

Waze Ads is the advertising platform built into Waze, the community-based navigation app owned by Google since 2013. The platform enables businesses to reach drivers through location-based advertising formats that appear within the Waze app experience. Advertisers can promote their locations, products, and services to users while they navigate, with ad formats including branded pins, search ads, promoted search results, and zero-speed takeovers that appear when vehicles are stationary. The platform leverages Waze's real-time traffic and location data to deliver contextually relevant advertising to over 140 million monthly active users globally. As part of Google's advertising ecosystem, Waze Ads operates as a distinct advertising product that complements Google's broader location-based advertising offerings. The platform is particularly valuable for businesses with physical locations such as retail stores, restaurants, gas stations, and service providers looking to drive foot traffic. Waze Ads provides advertisers with unique capabilities to reach consumers during their daily commutes and travels, offering targeting based on location, route, and driving behavior. The platform integrates with Google Ads, allowing advertisers to manage Waze campaigns alongside their other Google advertising efforts. Waze Ads has established itself as a significant player in the out-of-home and location-based advertising space, offering brands a way to influence purchase decisions at critical moments when consumers are mobile and near points of sale. The platform's integration with Waze's navigation functionality ensures that ads are non-intrusive and contextually relevant, appearing at moments when they can provide value to both advertisers and users.