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Lyft Media

Lyft Media

Retail MediaRetailerlyft.com

Lyft Media is an advertising business unit of Lyft that has been built out over more than a year into a serious revenue-generating operation.

Last updated Oct 21, 2026 by ATDb automated enrichment · Connections updated Oct 26, 2026

Founded
2022
HQ
San Francisco, California, United States
Parent
Lyft, Inc.
Connections
9

AI-drafted from public sources7 sources cited

At a glance

Employees
51-200
Funding
N/A
Stock
LYFT
4integrations4competitors1corporate family
Digital Out-of-HomeLocal AdvertisingLocation-Based Advertising

About

A first-party rideshare media network reaching over 40 million annual U.S. riders, positioned as a scaled in-app advertising channel for brands seeking hyper-local, contextual audience targeting.

Lyft Media is an advertising business unit of Lyft that has been built out over more than a year into a serious revenue-generating operation. Through a deal with StackAdapt, a programmatic advertising firm, Lyft Media enables brands to serve hyper-local, real-time ads to Lyft riders while they are in transit. This arrangement allows marketers to place ads directly inside Lyft's app using advanced targeting tools and real-time delivery, with ads that are location-aware, context-sensitive, and timed to reach riders while in motion. With more than 40 million annual U.S. riders on the Lyft platform, Lyft Media is positioned as a media channel in its own right. Source 1: weissratings.com — Lyft’s Media Move Is No Side Hustle - Weiss Ratings

Business model

Advertising Network / Media Sales

Target market

Enterprise

What they offer

  • In-App Rider Ads

    Programmatic display ads served to Lyft riders within the Lyft app during transit, powered by StackAdapt for real-time, location-aware delivery.

  • Lyft Media Network

    A first-party advertising network leveraging Lyft's ridership data to offer brands hyper-local, context-sensitive ad placements at scale.

Key features

Hyper-local, real-time ad targeting tied to rider location and transit contextProgrammatic delivery via StackAdapt integrationFirst-party audience data from 40+ million annual U.S. ridersIn-app ad placements reaching riders while in motionContext-sensitive and location-aware creative delivery

Use cases

Geo-targeted brand awareness campaigns reaching riders near specific locationsRetail and restaurant promotions served to riders heading toward relevant destinationsEvent and entertainment advertising timed to riders in transit to venuesLocal business advertising targeting riders in specific neighborhoods or cities

Customer segments

National brands seeking urban, mobile audiencesLocal and regional advertisers targeting specific geographiesRetail and QSR brands leveraging proximity targetingEntertainment and events marketers

Tech & specs

Technology stack

StackAdapt programmatic advertising platformLyft first-party location and ridership dataReal-time ad delivery infrastructure

Security & compliance

CCPA

Deployment

Cloud

API

Limited

Corporate history
  1. 2022 · Founded
Connection details
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