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Iván Markman

Chief Business Officer at Mediaocean

Driving business strategy and partnerships in advertising technology at Mediaocean

OperatorNew York, New York, United States15+ years in industry

Last updated Jun 11, 2026 by ATDb automated enrichment

Bio

Iván Markman serves as Chief Business Officer at Mediaocean, where he leads the company's business strategy and partnerships across the advertising technology landscape. His career spans senior executive roles at Oath (Verizon Media), Verizon Media, Flurry (acquired by Yahoo), and Yahoo, with deep expertise in data solutions, monetization, and business development across the open web ecosystem. Markman is recognized as a seasoned operator at the intersection of identity, data strategy, and advertising infrastructure.

Previous Roles

Chief Business Officer

Mediaocean (2021-2026)

Chief Business Officer

Verizon Media (Oath) (2018-2021)

Senior Vice President, Data Solutions & Monetization

Oath (Verizon Media) (2017-2018)

Vice President, Data Solutions

Yahoo (2014-2017)

General Manager

Flurry (acquired by Yahoo) (2012-2014)

Expertise
Identity ResolutionData StrategyProgrammatic AdvertisingMonetizationBusiness DevelopmentAdTech InfrastructureOpen Web EcosystemPartnerships & Alliances
Education
  • MBA, Business Administration — University (specific institution not confirmed)
  • Bachelor's Degree — specific institution not confirmed
Notable Achievements
  • Appointed President & Chief Operating Officer at Mediaocean in May 2026, expanding leadership scope beyond Chief Business Officer role
  • Led business strategy and partnerships at Mediaocean across the advertising technology landscape
  • Drove data solutions and monetization strategy at Verizon Media/Oath, one of the largest digital media companies in the US
  • Helped scale Flurry's mobile analytics platform prior to and following its acquisition by Yahoo
Awards
Frequently recognized in AdTech industry lists for identity and privacy innovation — specific award names not confirmed
Speaking Topics
Identity and the future of addressabilityData strategy in a privacy-first worldAdTech infrastructure and the open webMonetization and business development in digital advertising
Publications
  • Various bylines and op-eds in AdExchanger, Adweek, and Marketing Week on identity and cookieless advertising — specific titles not confirmed
Board Memberships
IAB (participant/contributor level — board membership not confirmed)
Connections