Andy Monfried
Founder & CEO at Lotame
Founding and leading Lotame as a leading independent data solutions company, and being a prominent advocate for privacy-safe audience targeting and practical identity resolution alternatives in a cookieless advertising ecosystem.
Last updated Jun 11, 2026 by ATDb automated enrichment
Andy Monfried is best known as the founder and CEO of Lotame, the independent data solutions company he launched in 2006 and has built into a recognized force in audience data, data collaboration, and identity resolution. Over nearly two decades, Monfried has positioned Lotame as a credible alternative to walled-garden data ecosystems, advocating for open, interoperable, and privacy-compliant data solutions that serve publishers, marketers, and agencies alike. His leadership has kept Lotame independent at a time when much of the data and identity landscape has consolidated around a handful of large platforms. Monfried has been a consistent and vocal voice in industry debates around the deprecation of third-party cookies, pushing for practical, scalable alternatives that respect consumer privacy while preserving the utility of audience data. Lotame's Panorama ID and its data collaboration platform reflect his strategic bets on a cookieless future, and he has been widely cited in trade press and at industry conferences on these themes. His willingness to engage publicly on contentious topics — including the limitations of Google's Privacy Sandbox and the role of independent data companies — has made him a recognizable thought leader. Before founding Lotame, Monfried held roles in digital media and advertising, giving him firsthand experience of the demand-side challenges that shaped his vision for a more transparent and effective data marketplace. He has spoken at major AdTech and marketing industry events and is regularly quoted in publications covering programmatic advertising, identity, and data privacy.
Digital Media & Advertising Executive
Various (pre-Lotame) (Pre-2006)
- Rutgers University
- Founded Lotame in 2006 and scaled it into a leading independent data solutions company over nearly two decades
- Launched Lotame Panorama ID, a cookieless identity solution designed for a post-third-party-cookie ecosystem
- Maintained Lotame's independence amid widespread consolidation in the AdTech data and identity space
- Became a frequently cited industry voice on third-party data alternatives, identity resolution, and privacy-safe targeting
- Frequent contributor and quoted source in Adweek, AdExchanger, Digiday, and other AdTech trade publications