Crosspixel

A niche third-party audience data provider competing in the programmatic data marketplace segment, known for cost-effective targeting segments distributed through major DSPs.

Crosspixel was a New York-based AdTech company specializing in audience data, targeting, and programmatic advertising solutions. The company built and maintained a large repository of third-party audience data segments, enabling advertisers, agencies, and DSPs to reach highly targeted consumer audiences across digital channels. Crosspixel's platform allowed clients to leverage behavioral, intent, and demographic data to improve campaign performance and return on ad spend. The company offered a range of products including custom audience creation, data marketplace access, and audience analytics tools. Crosspixel positioned itself as a cost-effective alternative to larger data providers, offering competitive CPM pricing on audience segments distributed through major DSPs and data marketplaces such as Oracle BlueKai, Lotame, and LiveRamp. Its data was used by brands, agencies, and trading desks seeking to enhance their programmatic buying strategies. Crosspixel was acquired by Cogint (later known as Fluent, Inc. / IDmission or related data intelligence entities) as part of a broader consolidation trend in the audience data and identity resolution space. Following the acquisition, Crosspixel's distinct brand and independent operations were absorbed into the acquiring entity, effectively ending its existence as a standalone company. The acquisition reflected the growing demand for first- and third-party data assets as the AdTech industry moved toward more sophisticated identity and audience intelligence capabilities.

• 2012Founded