LiveIntent

Leading people-based email advertising and cookieless identity platform, now operating as part of Zeta Global

LiveIntent is a people-based marketing platform that has been reshaping how major brands and publishers approach email-based advertising since 2009.¹ With an anonymized email address at the center of its industry-leading identity graph, the platform connects thousands of publishing and advertising brands with hundreds of millions of verified people each month, providing solutions that help them monetize, acquire, and retain audiences even in cookieless environments.² Advertisers can access a range of email ad formats and buying methods, with exclusive reach into a network of over 2,000 premium, brand-safe publishers and 290 million unique readers, bidding on inventory through the LiveIntent DSP or partner DSPs including DV360, MediaMath, The Trade Desk, and Verizon Media.³ On the publisher side, LiveIntent supports direct-sold ad programs with tools for campaign forecasting, impression visibility, and line item management to help publishers plan, monitor, and optimize their email newsletter revenue.⁴ LiveIntent has since been integrated into the Zeta Marketing Platform, with its identity graph — spanning over 235 million unique hashed email addresses per month — now part of Zeta's Data Cloud, significantly enhancing identity resolution capabilities for people-based marketing.⁵ LiveIntent's capabilities also align with next-generation mobile and retail media solutions, empowering marketers to unify identity across devices and channels, predict customer behavior, and activate real-time, cross-channel campaigns using AI-driven intelligence.⁵ Source 1: credpr.com — LiveIntent - cred Source 2: valtech.com — LiveIntent Source 3: liveintent.com — Email Ads: How and why to advertise in email Source 4: liveintent.com — Grow Your Direct Sales Program in Email - LiveIntent Source 5: zetaglobal.com — LiveIntent | A Zeta Global Company