Lotame Spherical
Lotame Spherical empowers marketers and publishers to collaborate on first-party data and activate audiences across the open web without third-party cookies, using privacy-safe identity resolution and interoperable data infrastructure.
Last updated May 11, 2026 by the ATDb Editorial Team
- Industry
- Data Management & Audience Intelligence
- Business Model
- SaaS
- Target Market
- Enterprise and Mid-Market
- Employee Count
- 201-500
- Revenue Range
- $50M–$100M
- Parent Company
- Lotame (part of Publicis Groupe)
- API Available
- Yes
Independent, privacy-first data collaboration platform recognized as a G2 #1 Leader in Data Management (Winter 2024), competing with LiveRamp and Adobe in the cookieless identity and data collaboration space.
Lotame Spherical is the next-generation Data Collaboration Platform (DCP) from Lotame, succeeding the company's legacy Data Management Platform (DMP). Designed for the cookieless era, Spherical enables brands, agencies, publishers, and data providers to collaborate on first-party data, enrich audience profiles, and activate insights across channels — all within a privacy-compliant framework. The platform supports identity resolution through Lotame's proprietary Panorama ID, a cookieless, people-based identity solution built for the open web. Lotame was founded in 2006 and is headquartered in Bethesda, Maryland. The company has positioned Spherical as a central hub for data collaboration, offering capabilities including data onboarding, audience segmentation, second-party data sharing, and cross-screen measurement. Its architecture is built to work across walled gardens and the open internet, making it a flexible solution for enterprises navigating signal loss from cookie deprecation and privacy regulation. In the competitive AdTech landscape, Lotame Spherical competes with platforms like LiveRamp, Salesforce Data Studio, and Adobe Audience Manager. The platform was listed on the Salesforce AppExchange in 2023, expanding its enterprise reach, and was recognized as the #1 Leader in Data Management by G2 in Winter 2024. Lotame's independence from major holding companies and its focus on the open web give it a differentiated position among mid-market and enterprise advertisers and publishers seeking neutral, interoperable data infrastructure.
Lotame Spherical DCP
Core Data Collaboration Platform enabling first-party data onboarding, enrichment, audience segmentation, and cross-partner data sharing in a privacy-compliant environment.
Panorama ID
Lotame's proprietary cookieless, people-based identity solution designed for the open web, enabling cross-screen audience recognition without third-party cookies.
Data Marketplace
A curated marketplace for buying and selling second-party and third-party audience data segments across verticals.
Audience Segmentation
Tools for building, managing, and activating custom audience segments based on behavioral, demographic, and contextual signals.
Data Onboarding
Capability to ingest and normalize first-party CRM and offline data for digital activation across channels.
Cross-Screen Measurement
Analytics and attribution tools for measuring audience reach and campaign performance across devices and environments.
- 2006Founded