AOL acquires Adap.tv for $405M
AcquisitionAugust 7, 2013405MVerified
Last updated May 31, 2026 by the ATDb Editorial Team
Overview
AOL acquired video-ad platform Adap.tv for ~$405 million ($331M cash + $82.5M AOL stock; ~$413.8M net of cash acquired). Announced August 7 2013; closed September 5 2013. Deal anchored AOL's programmatic video stack ahead of the Verizon acquisition.
- Deal Value
- $405M
Deal Terms
- Deal structure
- Cash and stock
Connections