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Belka Games was acquired by Tripledot Studios.
Brief
B

Belka Games

Engaging casual and mid-core mobile games with strong retention mechanics, monetized through a blend of in-app purchases and programmatic in-app advertising.

Minsk, BelarusFounded 2013

Last updated May 11, 2026 by ATDb automated enrichment

Industry
Mobile Gaming / In-App Advertising
Business Model
Free-to-play mobile gaming (in-app purchases and in-app advertising)
Target Market
Consumer (mobile gamers)
Employee Count
201-500
Revenue Range
$50M-$150M
Parent Company
Tripledot Studios
API Available
No
Market Position

Mid-tier casual mobile gaming studio with globally distributed titles, formerly part of AppLovin's gaming portfolio, now under Tripledot Studios ownership

Overview

Belka Games is a mobile gaming studio originally founded in Minsk, Belarus, best known for developing casual and mid-core mobile games including Clockmaker (a match-3 puzzle game) and Funky Bay (a farm and adventure game). The studio built a strong portfolio of free-to-play titles monetized through in-app purchases and in-app advertising, making it a notable player in the casual mobile gaming segment. AppLovin took a strategic minority investment in Belka Games in September 2019, later increasing its stake to a majority position. This relationship gave Belka Games access to AppLovin's MAX mediation platform and broader advertising technology ecosystem, helping optimize user acquisition and in-app monetization across its game portfolio. The partnership exemplified AppLovin's strategy of investing in mobile game studios to both grow its gaming portfolio and drive adoption of its advertising tools. In June 2025, Tripledot Studios acquired Belka Games, divesting it from AppLovin's portfolio. Tripledot, a London-based casual mobile gaming company known for titles like Solitaire and Woodoku, expanded its studio roster and game catalog through the acquisition. Belka Games represents a significant case study in the AdTech-meets-gaming investment model that AppLovin pioneered during the late 2010s and early 2020s.

Products & Features

Clockmaker

A match-3 puzzle adventure game with a mystery storyline, one of Belka Games' flagship titles with tens of millions of downloads globally.

Funky Bay

A farm and adventure casual mobile game combining resource management and puzzle elements.

Key Features
Free-to-play casual game design with strong retention loopsIn-app purchase monetizationProgrammatic in-app advertising integrationLiveOps and seasonal content updatesCross-platform mobile deployment (iOS and Android)
Use Cases
Casual mobile gaming entertainmentIn-app advertising inventory for mobile ad networksUser acquisition case study for mobile game publishers
Customer Segments
Casual mobile gamers (primarily female, 25-55 demographic)Mid-core puzzle game enthusiasts
Corporate history
  • 2013Founded

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