Tripledot Studios

One of the largest independent mobile gaming companies globally post-AppLovin portfolio acquisition, with 25M+ DAU and ~$2B annual gross revenue

Tripledot Studios is a London-based mobile game developer best known for hit titles such as Solitaire and Woodoku.¹ It ranks among the largest independent mobile games companies in the world, operating a global team of more than 2,500 people across 12 studios.² Within the advertising and user acquisition space, the company pursues user acquisition across a wide array of marketing channels, differentiating itself through a data-driven culture, deep analytics, and rapid testing and iteration to maximize the impact of every marketing dollar.³ Its growth function centers on pre-installation traffic partnerships with OEMs, carriers, and agencies, with the goal of placing games on new devices across core markets to drive scalable user acquisition.³ Through a partnership with AVOW, Tripledot has accessed OEM inventory via direct relationships with Xiaomi, OPPO, VIVO, and Samsung, enabling incremental reach in regions that had previously been difficult to penetrate.¹ These campaigns outperformed EMEA targets by 20% and delivered 15% higher performance compared to other preload channels.¹ Source 1: avow.tech — Tripledot Studios outperforms EMEA targets by Source 2: gamejobs.co — Marketing Creatives Producer at Tripledot Studios Source 3: avow.tech — Behind The Apps: Top UA Strategies With Tripledot Studios