Leyi

Small-to-mid-tier mobile gaming studio acquired by Tripledot Studios to expand its casual game portfolio

Leyi is a mobile gaming studio that developed and published casual and hyper-casual mobile games, primarily targeting global audiences through app stores. The company built a portfolio of mobile titles leveraging user acquisition strategies and in-app advertising monetization, making it a participant in the broader mobile gaming and AdTech ecosystem through its reliance on programmatic advertising, mediation platforms, and performance marketing channels. Leyi operated within the competitive mobile gaming space, where studios depend heavily on AdTech infrastructure for both monetization (in-app ads, rewarded video, interstitials) and user acquisition (UA campaigns via DSPs, ad networks, and social platforms). Its business model was typical of casual mobile game publishers — free-to-play titles monetized through advertising and in-app purchases. On June 30, 2025, Leyi was divested to Tripledot Studios, a London-based mobile gaming company known for titles like Solitaire, Woodoku, and 1010! Blast. This acquisition aligns with Tripledot's strategy of expanding its portfolio of casual mobile games and consolidating talent and IP in the hyper-casual and casual gaming segments.