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In-Game Advertising
In-Game Advertising encompasses the technologies and platforms that enable monetization of gaming experiences through targeted advertising delivery. This category addresses a fundamental challenge in the gaming industry: how to generate revenue from games while maintaining positive user experiences. Companies in this space solve multiple interconnected problems, including enabling developers to understand player behavior and monetization opportunities, providing advertisers with access to engaged gaming audiences, and delivering ads through formats specifically optimized for gaming environments. The category spans analytics platforms that help developers optimize their games for revenue, ad networks that connect publishers with advertisers, and streaming platforms that monetize gaming content. Solutions range from traditional in-app ad formats like video and interstitial ads to more sophisticated programmatic advertising technologies that maximize yield while preserving user engagement. The significance of in-game advertising within the broader AdTech ecosystem stems from the gaming industry's massive scale and the unique characteristics of gaming audiences. Mobile gaming in particular represents one of the largest digital media categories by user engagement and time spent, making it an increasingly attractive channel for advertisers seeking high-intent, engaged audiences. Gaming audiences tend to be younger, digitally native demographics that are often underserved by traditional advertising channels, creating distinct value for brands. Furthermore, the interactive nature of gaming environments enables more sophisticated ad formats and measurement capabilities than passive media, allowing for richer engagement metrics and better attribution of advertising impact. Current dynamics in this category reflect the maturation of mobile gaming monetization and the convergence of gaming with broader entertainment and social platforms. The presence of major technology companies like Google, Facebook, Sony, and YouTube indicates consolidation around platforms that can leverage existing user bases and advertising infrastructure. There is evident movement toward programmatic and data-driven optimization, as evidenced by companies like Fyber and Pangle that emphasize advanced targeting and yield optimization. Simultaneously, the emergence of no-code creation tools like Playable Factory suggests an expanding opportunity to generate more gaming content for monetization. The category also shows tension between monetization and user experience, with the industry increasingly focused on non-intrusive ad formats and analytics-driven approaches that balance revenue generation with player retention and satisfaction.
Companies
31S-Tier
8A-Tier
3Avg Completeness
86%News (30d)
9Deals (90d)
6S · Core Platforms(8)
Admix
AcquiredIn-Game Advertising
Admix was an in-game advertising platform that enabled non-intrusive ad placements within gaming environments and virtual worlds before being acquired by Mintegral in 2023.
London, England
Bidstack
AdTech / In-Game Advertising / Gaming Technology
Bidstack is a pioneering AdTech company specializing in in-game advertising technology that operates at the intersection of the gaming and digital advertising industries. The company has developed a proprietary programmatic advertising platform that enables brands to deliver contextually relevant, non-intrusive advertisements within video game environments across mobile, PC, and console platforms. Through sophisticated real-time bidding mechanisms and seamless integration capabilities, Bidsta...
Chartboost
AcquiredMobile Game Advertising
Mobile game monetization and programmatic advertising platform specializing in in-app advertising for mobile game developers and publishers.
San Francisco, California
Fyber
AcquiredMobile App Monetization
Fyber was a mobile advertising technology platform specializing in monetization and mediation solutions for app developers and publishers.
Berlin, Berlin
Pangle
SubsidiaryMobile Ad Network
Pangle is ByteDance's global mobile advertising network offering monetization solutions for app developers and publishers through native, video, and banner ad formats.
Beijing, Beijing
Playable Factory
Creative Ad Tech / Interactive Content Platform
Playable Factory is a no-code platform that enables anyone to build interactive 3D experiences, games, and simulations without writing a single line of code.
City, State/Province
Unity Ads
SubsidiaryMobile In-App Advertising
Unity Ads is a mobile advertising platform integrated into the Unity game engine, enabling developers to monetize games through in-app advertising while providing advertisers access to a vast gaming audience.
San Francisco, California
Vungle
AcquiredMobile Advertising and App Monetization
A mobile advertising and monetization platform specializing in in-app video ads and performance marketing for mobile app developers and advertisers.
San Francisco, California
A · Ecosystem Services(3)
AdColony
AcquiredMobile Advertising
Mobile advertising platform specializing in high-quality video and display ads, known for its HD video technology and interactive ad formats.
Los Angeles, California
Anzu
In-Game Advertising Technology / AdTech / Gaming Technology
Anzu is a pioneering technology company specializing in programmatic in-game advertising solutions that seamlessly integrate brand messaging within gaming environments across mobile, PC, and console platforms. The company has developed a sophisticated platform utilizing advanced SDK integration and proprietary technology to enable brands to place advertisements naturally within games, such as billboards in racing games or posters in sports arenas. This native advertising methodology creates a...
Twitch
SubsidiaryVideo Advertising & Streaming Media
Live streaming platform primarily focused on video game content, esports, and creative broadcasts with integrated advertising and subscription monetization.
San Francisco, California
B · Infrastructure & Data(4)
Google AdMob
SubsidiaryMobile App Monetization
Google's mobile app monetization platform that enables app developers to earn revenue through in-app advertising and mediation.
Mountain View, California
Niantic
Niantic, Inc. is an American software development company best known for creating augmented reality (AR) mobile games that encourage real-world exploration and social interaction. Its flagship titles include Pokémon GO, Ingress, and Pikmin Bloom, leveraging its Lightship AR platform to blend digital content with the physical world.
Tencent Holdings
AdTech / MarTech / Digital Advertising Platform
Tencent Holdings Limited is one of the world's largest and most influential technology conglomerates, headquartered in Shenzhen, China. Founded in 1998, Tencent has evolved from a messaging service provider into a comprehensive digital ecosystem encompassing social media, gaming, fintech, cloud services, and advertising technology. The company's flagship products include WeChat (Weixin), China's super-app with over 1.3 billion monthly active users, QQ messaging platform, and a vast portfolio ...
Shenzhen, Guangdong, China, Guangdong
Unity Technologies
Game Development Software & Real-Time 3D Content Platform
Unity Technologies is a leading global platform provider for creating and operating interactive, real-time 3D content across multiple industries. Best known for its Unity game engine, the company has evolved into a comprehensive ecosystem serving game developers, automotive designers, architects, filmmakers, and other creators. Through strategic acquisitions including ironSource, Unity has expanded its capabilities to include advertising monetization, user acquisition, and analytics solutions...
San Francisco, California, United States, California
D · Extended Ecosystem(4)
Facebook Gaming
SubsidiaryGaming & Entertainment Streaming
Facebook Gaming is Meta's live streaming and gaming platform that enables gamers to stream, watch, and engage with gaming content within the Facebook ecosystem.
Menlo Park, California
Kick
Live Streaming / Video Content Platform
Kick is a live streaming platform launched in 2022 that positions itself as a creator-friendly alternative to established platforms like Twitch. Operating at kick.com, the platform enables content creators to broadcast live video content to audiences while offering a more favorable revenue-sharing model for streamers. The platform has gained significant attention in the streaming community for its competitive creator compensation structure and less restrictive content policies, attracting hig...
Australia (associated with Easygo Entertainment), State/Province
Sony
Media & Entertainment / Consumer Electronics
Sony Corporation is a Japanese multinational conglomerate corporation that is a leading manufacturer of consumer and professional electronic products, gaming, entertainment, and financial services.
Tokyo, Tokyo
YouTube Gaming
SubsidiaryVideo Advertising / Gaming Content Platform
YouTube's dedicated gaming content platform offering live streaming, video-on-demand, and community features for gaming creators and audiences.
San Bruno, California
Unranked(12)
AdInMo
In-Game Advertising
Edinburgh, Scotland
Adverty
In-Game Advertising
Stockholm
A
Animoca Brands
Blockchain Gaming/Web3
A Hong Kong-based Web3 company focused on blockchain gaming, NFTs, and the metaverse, investing in and developing digital property rights for gaming and entertainment.
Hong Kong, Hong Kong SAR
A
AudioMob
In-Game Advertising
AudioMob is an in-game audio advertising platform that enables non-intrusive audio ads in mobile games without disrupting gameplay.
London, England
Frameplay
In-Game Advertising
Los Angeles, California
Gadsme
Mobile In-Game Advertising
Tallinn, Harju County
GameAnalytics
SubsidiaryGame Analytics & Performance Measurement
GameAnalytics is a leading free analytics platform for game developers, providing behavioral insights and performance metrics for mobile, PC, and console games.
London, England
I
Immutable
Blockchain/Web3 Gaming Infrastructure
Immutable is a blockchain technology company focused on NFT infrastructure and web3 gaming, not an AdTech company.
Sydney, New South Wales
R
Roblox Ads
Immersive/Gaming Advertising
Roblox's advertising platform enabling brands to reach millions of users through immersive ad experiences within the Roblox metaverse gaming platform.
San Mateo, California
S
Sky Mavis
Blockchain Gaming / Web3
Sky Mavis is a Vietnamese game development studio best known for creating Axie Infinity, a blockchain-based play-to-earn gaming platform.
Ho Chi Minh City
T
Tencent Advertising
SubsidiarySocial Media Advertising & Programmatic
Tencent Advertising is the advertising platform division of Tencent, offering comprehensive digital advertising solutions across Tencent's ecosystem including WeChat, QQ, Tencent Video, and Tencent News.
Shenzhen, Guangdong
Z
Zepeto
SubsidiaryMetaverse Advertising and Virtual Brand Experiences
A metaverse platform and virtual avatar social network that enables users to create 3D avatars, socialize, and create content, with advertising and virtual item monetization capabilities.
Seoul